New Balance ready to break bank to secure Liverpool kit rights

New Balance ready to break bank to secure Liverpool kit rights

New Balance are reportedly ready to break the bank to beat Nike in the race to become Liverpool’s kit sponsor for beyond the 2019/20 season. As things stand, the Reds contract with New Balance expires at the end of the season unless they can reach a new lucrative agreement, with Liverpool looking to secure a deal that would put them on a level playing field with the likes of Manchester United. Their rivals earn £75m a season from their partnership with Adidas. Reports in recent weeks have claimed...

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6 days ago, AnfieldHQ, Liverpool

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